Kiki Bouba
IPA with Citra and Cashmere
KIKI BOUBA! The “bouba/kiki effect” is a fascinating insight into how we instinctively associate sounds with shapes—“Bouba” feels soft and rounded, while “Kiki” feels sharp and spiky. This pattern holds across languages and cultures.
In IPA terms, West Coast IPA is Kiki—crisp, sharp, and structured—while NEIPA is Bouba—hazy, juicy, and soft. Kiki Bouba blends the best of both: brewed with 100% pilsner malt for a crisp, clean backbone, yet bursting with the lush, tropical vibrance of lime and pineapple from a dry hop of Citra and Cashmere along with our expressive house ale yeast.
